The 1990's – International expansion
Gradually, tableware boutiques and top Parisian stores opened their doors to this new brand and its unprecedented reputation.
Under the direction of Paul Dodane, Cristel set up a carefully constructed corporate policy. Bernadette Dodane was the brand's diligent ambassador. By listening and working closely with distributors, the management team shared the values of this unique company. Within a decade, Cristel became the leader on the French market and began to grow internationally. The brand was particularly popular in Japan, due to its successful combination of ergonomics and French style.