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The 1990's - The Rebirth

Paul Dodane's major innovation was known as Cook & Serve. At the end of the 1980's, the saucepan was still just an ordinary kitchen utensil. It had no place in the upmarket boutiques that sold porcelain and crystal. With Cook & Serve, it took its rightful place in the world of cookware.

The removable handles designed by Dodane were clear-cut, smooth and elegant. When clipped on, the purity of their design and the beautiful shine of the stainless steel became apparent. Saucepans could now be used to serve and Cristel cookware made its entry into the world of tableware.

The idea was excellent. But the idea alone does not fully explain the ensuing success of the brand. A key ingredient of Cristel's success was its focus on quality. It was this quality that was such a success with consumers and professionals.

19/06/2019 09:28:16
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